Declining views on Instagram are one of the most common problems creators face. The algorithm is constantly changing, competition is growing, and minor mistakes in strategy can drastically reduce reach.

In this article, you'll learn why your views are dropping and what you can do to get them back.

1. Instagram's algorithm has changed

2025 brought further algorithm updates. Instagram is rewarding even more:

• 
  watch time
  
• 
  save and share
  
• 
  regular activity
  
• 
  thematic consistency of the profile
  

If your content doesn't engage a viewer in the first 3 seconds, Instagram automatically shows it to fewer people.

2. You create content that people don't watch to the end

The most important coverage factor is watch time .

If 70-80% of viewers leave the video after 2-3 seconds, the algorithm cuts it off.

Most common reasons:

• 
  too long an introduction
  
• 
  no quick "hook" at the beginning
  
• 
  not very dynamic editing
  
• 
  boring topics or repetition
  

Tip:

Record Reels starting with a specific promise or question.

3. You post too little or take long breaks

Instagram makes no secret of the fact: regularity = reach.

If you are returning after a break:

• 
  the algorithm tests you more carefully
  
• 
  doesn't show posts to a large group of people at once
  
• 
  needs time to assess the quality of new content
  

4. You publish content that is inconsistent with the topic of your profile

Profiles that “jump” between topics are less recommended.

If you're recording motivational videos today, cooking tomorrow, and sharing memes the day after, IG doesn't know who to recommend you to.

The algorithm promotes specialists who do not have it all.

5. Decrease in recording or editing quality

When the image or sound quality drops (noise, blurry image, bad microphone), the algorithm automatically limits the reach - because such content has a lower watch time.

6. You post at the wrong times

If you post content when your audience is offline, your reach drops dramatically.

The first 30 minutes decide everything.

7. You don't engage with the audience

Instagram promotes creators who:

• 
  they respond quickly to DMs
  
• 
  they reply to comments
  
• 
  create interactive stories
  
• 
  build relationships with recipients
  

Inactivity = less post distribution.

8. Your followers are "dead"

If you have:

• 
  purchased followers
  
• 
  inactive audience
  
• 
  people outside the niche
  
• 
  audience from random countries
  

…then IG rates your profile as uninteresting because people don't respond to your content.

9. You're using the wrong hashtags

Hashtag errors:

• 
  too general (e.g. #love #instagood)
  
• 
  shadowbanned
  
• 
  not matching the content
  
• 
  too much or too little
  

The algorithm reads this as spam or irrelevant.

10. Your Reels are copies of trends, not something fresh

Instagram in 2025 shifts priority to:

→ original content

→ unique materials

→ the creator's own style

Recycling other people's ideas is working less and less well.

How to recover views? (Quick action list)

✔️ Add strong hooks in the first 2 seconds

✔️ Post 3-6 times a week

✔️ Focus on 1-2 main topics

✔️ Use short, dynamic transitions in Reels

✔️ Focus on education, interesting facts, quick tips, storytelling

✔️ Respond to comments within the first 10 minutes

✔️ Boost sound and light quality

✔️ Create writable content (checklists, tips, hacks)

Summary

A decline in Instagram views is usually not a coincidence – it is the result of algorithm changes, poor watch time, or a lack of regularity.

The good news? It can be reversed.

Just a few changes to your strategy will get your Reels back to high reach.